Can the UN help bring about a world wide change in business ethics. The collapse of the rebranding of British Petroleum is calling into question whether or not the UN initiatives are in any way effective. It is a challenging article I call it to your attention.
James Pilant
Business.view: Wrapped in the flag Jun 22nd 2010, 15:08 by The Economist online | NEW YORK AMONG the many victims of BP’s catastrophic oil spill in the Gulf of Mexico is the campaign to promote socially responsible behaviour among big companies. Ever since BP’s previous boss, Lord Browne, embraced the battle against climate change in 1998 and declared—in what then seemed a masterful rebranding exercise—that the oil firm must move “Beyond Petroleu … Read More
via Center for Advance Sufficiency Study