A few days ago, I reblogged a post from the web site, Get Aktiv. Since then, one of my favorite bloggers, Chris MacDonald, added a thought to which I replied and Mr. Brookes decided to significantly add to his argument. Below is a sentence from his argument, one that I particularly liked. It would, of course, be best if you read the entire post. I’ve written the occasional argument for a position. They take considerable time. So, honor his efforts and go to his site.

There is no legal reason (as a general rule – there may be certain exceptions in some states or countries around the world) that a company must extract every last cent of profit out of every situation. Instead, it seems to me just good ethics and business sense to operate transparently with your stakeholders so that you all share a common goal for the organisation, a la The Body Shop. The Directors of this company are clearly acting in good faith with their shareholders and customers, and within the bounds of the law, to sell environmentally and socially responsible products. Although it may be possible to sell other beauty products and make a higher profit, this is not the exclusive responsibility of the directors.

I went and had a look at Mr. Brookes’ web presence and it is significant. He is a consultant, has an article on blogging and is a proud family man, (provided that there is only one Philip Brookes in Australia). I’m going to continue to read his blog. I think you should too.

James Pilant