Personal Change Doesn’t Equal Social Change

Kendra Langdon Juskus writes this in the website, Evangelicals for Social Action. In an article called “The Danger of Small Steps,” she questions the notion that individual action by itself can produce meaningful change. In fact, she says that it gives a false feeling of doing something successful and significant whereas the larger problems go unaddressed.

The degradation of the environment and the degradation of business morality happen over long periods of time, thus, our perspective is limited. It gives individual action a veneer of success when the problems are long term and not easily understood by individuals.

There is a section I recommend where they discuss “shifting base syndrome.” This is when you measure progress based on your earlier perception not the actual baseline. In other words, you consider normal to be inside your experience when in fact normal is based before or outside your view of the situation.

Small, incremental personal changer is good but not good enough. The forces that confront us ,with their lack of care for the environment and their pervasive lack of moral judgment, are enormous. Those forces can damage society permanently whether we change our own lives or not.

I have no doubt in the wisdom and importance of personal change. But without a larger vision it is inadequate to defend us against moral vacuums and wrongdoing.

James Pilant

3 thoughts on “Personal Change Doesn’t Equal Social Change

  1. Jen's avatar Jen

    I agree with this post, and I think the shift has to start somewhere in education. Business ethics as a discipline needs to evolve beyond what it currently is. Currently, most of business ethics focuses on adhering to laws and other governmental regulation while maximizing profit. There is little motive for taking into account ethical concerns which do not have some sort of legal impetus. This shift will likely happen as slowly as the shift away from ethics and morality in business, but it must begin with education of those who are newly venturing into the corporate world. Business majors, MBAs, etc. need some sort of educational motivation to effect change as they move into the working world, which I believe will come in the form of making business ethics more of a normative field.

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