The Commerce Department is calling for the creation of a “privacy bill of rights” for Internet users to set ground rules for companies that collect consumer data online and use that information for marketing and other purposes.
The proposal, outlined in a report Thursday, is intended to address growing unease about the vast amounts of personal information that companies are scooping up on the Internet — from Web browsing habits to smart phone locations to Facebook preferences. That data is often mined to target advertising.
The new report is intended to guide lawmakers, industry and a White House group looking at the issues surrounding Internet privacy.
There’s enough tracking software on my computer to slow it down (and I play Fallout 3, that means power). We don’t even know who these people are. Who is playing with our data? Who’s selling it? And for what purpose? Scammers? Is is the Russian Mafia, the Communist Chinese or the North Koreans operating in the only area where their technology is equal to the West (there might be another exception for counterfeiting, they’re really good at that)?
This proposal is important and I hope something comes of it.