Philip Brookes has two new posts and I’m reblogging the second one. I suggest you visit the web site and read both. Today, he is writing about marketing and the challenges it presents in South Asia. I recommend the author and his web site.

James Pilant

Arriving in Indonesia this past week after several months away from Asia, I've been reminded of the huge array of subtle differences in consumer preference that occur amongst different nationalities and, indeed, even within countries at the ethnic and socio-economic level. From a marketer's perspective, this has just reinforced to me the importance of understanding the nuances of each market, as we are presented with a massive spectrum of opportu … Read More

via Get Aktiv