It may well be the worst film of the decade.

I saw it all the way through. Here’s how that happened.

My wife likes Adam Sandler and we saw the preview. It looked funny and romantic. So, we and our 17 year old son set out to see the film. We sat him between us. It was just an accident but it changed the whole night. After about a half hour, I wanted to walk out but I didn’t want to spoil the film for Renee. Renee wanted to walk out on the film but didn’t want to spoil the film for me. Since, Jake was sitting between us, neither one of us could explain our exuberant hatred of the film. So, I saw the whole thing.

When you see a film like that, there should be some kind of celestial balance, a cosmic sense of fairness, that gives you the time back.

Here’s the preview –

Every single workable joke is in that preview. Watch it twice, you’ll then know every thing you’ll ever want to know about the film.

What does this have to do with Business Ethics? They knew what a turkey this was as soon as they had the film put together and they still put it out there when they should have taken it out to sea and given it a decent watery grave, or burned it on funeral pyre or, similarly, sent it straight to video.

It wasn’t just unethical, it was cruel.

James Pilant