I appreciated this article. I among many who have serious doubts about CSR. There are some authors who believe the term is so undefinable to be useless.

It may be used to green the company’s issue when there is no real justification. That’s where my suspicion lies. The company takes something it is already doing it, gives it an environmental angle and then explains to the world in best corporate flack manner, how they “give back.”

It’s just taking under a PR screen.

James Pilant

Thanks! to Kilnen’s Thought!

So what is CSR? It basically means giving back to society, through environment or social projects. I have been research CSR recently and have surprise by the amount of businesses that claim to carry out this process. From KLM producing fuel-efficient winglets to co-operative fair trade. Everyone and their dog seems to be interested. However, it always appears to benefit the company first and society second. I mean, what a surprise that KLM’s wing … Read More

via Kilnen’s Thought