Any time I see someone talk like this, I feel a certain pride in the tenacity of the human spirit to refuse to conform to the culture of greed, conformity and that abomination, “emotional intelligence.”

I think this post represents a high standard of morality compared to much of the marketing I see. I am pleased to re-post this work.

James Pilant

Peter Drucker said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” He uses a similar maxim, quoted by former pupil William A. Cohen, to the effect that good marketing makes sales unnecessary. In the first case, he is discussing knowing the customer well enough to know his need, and then apply innovation and find a way to meet that need. In the second he is speaking of kn … Read More

via Heretical Thoughts of an Archivist