I think this is a very clever post about a growing method of marketing. This is a kind of supercharged “keeping up with the Jones” method which has more than a few moral failings. Of course, in movies and television, the struggling middle class is largely absent. We focus on corporate over achievers with vast sums of money (The Proposal, etc.) or supposedly Middle Americans who never seem to have real money problems. This move is, of course, tripe, and the author here calls it out appropriately.

It’s a good post and this blogger is focused on consumer, So, you might pay more than one visit.

James Pilant

i watched "The Joneses" today, a mildly amusing movie about a fabulous fake family of four that is actually a walking-talking advertisement. Demi Moore and David Duchovny play Mom and Dad to two attractive teenagers, and they sweep into sweet suburbia with their seductive lifestyle and get their unassuming neighbors to keep up with the Joneses by buying everything they have. they call this "stealth marketing.": movie is alright. it gets a little … Read More

via consummate consumer