Bugs Bunny is a cartoon version of an idealized American. He embodies many American virtues. He is not greedy and content with having just enough. Many simple pleasures make him happy. He loves a good meal, meeting new people, travel and a good joke. He is courageous and does not tolerate abuse or injustice. He is the very soul of patriotism, (He is an honorary United States Marine!)
(This is a 1912 picture from a book of stories. Alas, there is no picture of Bugs that is not under copyright protection.)
I used some of his cartoons in my classes to illustrate several different economic concepts. Like most Americans he does not aspire to be rich, he aspires to have “enough.” In the cartoons, his concept of “enough” boils down to a comfortable rabbit hole, food to eat, (many cartoons show him as visiting stores or cultivating food). He is often seen in bed reading what we assume is a good book.
The plot of the story in the cartoons revolves around Bugs’ response to the slings and arrows of outrageous fortune. Various hunters, crooks, con men, grifters, mad scientists, monsters and the occasional vampire show up to steal from him, harm him or just kill him. Bugs defeats his opponents by determination, humor and inventiveness, qualities that Americans with considerable justification believe they have in abundance.
Using him as an economic example generally involved his less meritorious sometimes friend and often enemy, Daffy Duck.
The Economics of Bugs Bunny and Daffy Duck
In one cartoon I used “Ali Baba Bunny” (1957), Bugs and Daffy find the fabled treasure of Ali Baba, a huge and sprawling treasure similar to a dragon horde, which is promptly claimed in total with no justification whatever by Daffy – with the following line:
While Bugs is content with what he has, Daffy is the “other” American, the grasping “get rich quick” fool who never stops looking for some easy way to make piles of money. If that wasn’t bad enough he is perennially incompetent and constantly goes into situations over his head.
Of course, whenever you encounter treasure there must be a guard. Bugs saves Daffy from certain death at the hands of “Hassan,” although repeatedly the cowardly duck tries to betray him. Daffy’s greed keeps getting him into danger and eventually Bugs leaves him to his dire fate.
Daffy at one point bundles every last coin up for his own use while Bugs simply continues on his journey taking nothing, content with what he has and unwilling to take what isn’t his.
It’s a good lesson and I usually add examples of treasure hunters spending their lives in the fruitless search for immense wealth. You know pirate treasure, the lost Dutchman mine, gold prospecting and the list goes on.
In another cartoon showcasing his immense greed, Daffy captures the Tasmanian Devil. In the 1957 short feature, Ducking the Devil, Daffy a loudly self-proclaimed coward discovers that there is a 5,000 dollar reward for returned the escaped Tasmanian Devil to the zoo.
Daffy after many misadventures lures the creature back into its cage and collects the money. While he is walking away, a single dollar bill is caught by a breeze and carried into the monster’s cage, where upon an outraged Daffy charges in, beats the creature to a pulp and recovers his dollar. (My Chinese exchange students really enjoyed this cartoon.)
I use cartoons, short movie clips, jokes, etc. to lead into discussion of the more intricate points of law, of capitalism, the American Experience — you know – Teaching.
Why use cartoons and all the myriad things I find to interest my students?
It was my transcript.
As you might imagine I am quite capable as a student (317 college hours later). So, I have a large transcript and I happened to be looking at it and I realized there were many classes I had no memory of. I could not picture the instructor, remember the textbook and to my ultimate despair, none of the coeds I flirted with. It made me sad.
And so I decided to teach in an unforgettable manner. I took whatever subject was in hand (I’ve taught 23 different courses and I am qualified to teach quite a few subjects I never got around to teaching.) and divided it into a set of critical lessons. My Business Law course, one of them, boiled down to thirteen critical lessons.
Okay, very good, I knew what to teach. How to get it across? Not hard. Stories! At first I told stories from the law. Stories I’d learned in law school and from my wide reading. Then I added jokes and then I read large story collections and picked out a chosen few. Then I began my use of classic movies and I added discussions of literature, history, sociology and the struggles of Americans toward greater freedom, minorities and women. Every day I combed the Internet, magazines and sometimes just stuff I observed always looking for that hook that would catch their interest.
Years after being in one of my courses, students will remind me of a story I told, or a movie they watched or a class discussion they never forgot.
I think I did okay. I miss teaching.
But I will maintain against all opposition that Bugs Bunny has his place in Business Law and Business Ethics.
James Alan Pilant
Pilant's Business Ethics Blog 
You must be logged in to post a comment.