Greenpeace in its effort to bring attention to Mattel’s use of rogue paper companies in Sumatra hangs a banner on one of their buildings (they also bring in a barbie look alike). The paper company in Sumatra destroys tiger habitat and is big into deforestation.

Let’s join Greenpeace’s effort to discourage Mattel from using this brand of paper. You don’t have to agree with all of Greenpeace’s philosophy. This is a good fight.

James Pilant

This is delicious. This campaign is clever and fun. It shows how corporate PR and the billions spent on advertising and brand recognition can be turned against the company.

As time goes by, this kind of clever anti-marketing is going to become a necessity as corporate power in the government increases. More and more it will be necessary to turn the company’s power against it. It’s very much like judo.

James Pilant

The “Ken dumps Barbie” campaign launched by Greenpeace to protect the natural habitat of the Sumatran tigers, orang-utans and elephants was being promoted globally this week. The campaign is to stop Mattel from using Indonesia’s most notorious rainforest destroyer Asia Pulp and Paper (APP) for their packaging.       There is strong global pressure from corporate business and trade organisations for APP to change its method and practice of clearin … Read More

via The Chatterjis Blog