There Were a Lot of Reasons to Move the Web Site.

Probably some of you are thinking why has James moved? He’s going to lose his subscriptions, his Google ranking and part of his audience is going to be unable to adapt and move on to other blogs. I might add that the weakening entries of the last few weeks while the change is underway also undercuts traffic and causes me deep concern.

But the new blog offers multiple categories on the front page and incredible flexibility on how each of those categories appear. The pages in many cases program themselves. For instance, the archives page doesn’t send you to the last few pages – it gives you an entire page of post titles

You can incorporate RSS feeds into page categories. I have already successfully done this. Essentially this means that I can feature other blogs with their most up-to-date posts. It lets me set the number of the posts up to ten and provided a description of each automatically. It updates itself every ten minutes.

When you post, the blog automatically brings up public domain pictures to use, web sites on the same subject to link to and recommends the best search terms to attach. That’s nice – extremely convenient. When a post is up and it’s clicked on, at the bottom of the post three other related posts in the blog are listed.

I want to put up the best blogs in this subject, everyone from buddies like the Ethics Sage, to the great stalwarts in the business ethics field like Chris MacDonald’s Business Ethics Blog as well as Lauren Bloom’s blog on business ethics. But I want to be cautious, other bloggers may want to limit their presence on someone else’s blog, so I’m going to prepare a presentation showing the possibilities and put it out to people I would like to feature.

Currently the new blog site looks like this. It’s kind of a mess. I don’t have a proper RSS feed for it. I am having trouble organizing some of the sections. My search engine optimization is only partly done.

Nevertheless, I am gradually working my way through all of the training film and helpful advice from the web. I have confidence that I can make it work. It’s quite an advance and I want something more. I want more people to read the blog and through it, learn of the other important blog in the business ethics world.

James Pilant

Preparing to Move the Blog – Research

I have been studying themes for the new blog. I was astonished at the versatility of what was available. For less than a hundred dollars, I can buy a theme very similar to that used by Slate, CBS News, or Yahoo!. It was quite a shock. After doing the initial research, it was hard to go back and write on my dinky theme.

Why is it dinky? I have three columns which is as much as you can get with the free WordPress themes but some of the premium ones have more columns and you can go down the page to point you decided and the reset the columns for different topics or pictures.

Sliders!! They have sliders. A slider allows you to create a set of pictures or articles or both and then have a single main article spot and these will then rotate every few seconds, so that someone who is on your blog for more than ten seconds or so see two of your articles – twenty seconds, perhaps three or four, it’s great advertising and it looks classy. One of the ones I looked at, Advanced Newspaper from Gabfire, enables you to put sliders in many locations on the page at the same time. Advanced Newspaper is probably going to be my choice. I think it’s beautiful.

I started my blog in 2009 and one of the things my research has demonstrated to me is that what’s available technology wise changes significantly perhaps dramatically every six months. This means that a good blogger on a small budget had better do continuous self training and a lot of it, if the intent is to stay ahead of the curve.

James Pilant