Tag: sales

stealth marketing (via consummate consumer)

On By southwerkIn business ethics

I think this is a very clever post about a growing method of marketing. This is a kind of supercharged “keeping up with the Jones” method which has more than a few moral failings. Of course, in movies and television, the struggling middle class is largely absent. We focus on corporate over achievers with vast sums of money (The Proposal, etc.) or supposedly Middle Americans who never seem to have real money problems. This move is, of course, tripe, and the author here calls it out appropriately.

It’s a good post and this blogger is focused on consumer, So, you might pay more than one visit.

James Pilant

stealth marketing i watched "The Joneses" today, a mildly amusing movie about a fabulous fake family of four that is actually a walking-talking advertisement. Demi Moore and David Duchovny play Mom and Dad to two attractive teenagers, and they sweep into sweet suburbia with their seductive lifestyle and get their unassuming neighbors to keep up with the Joneses by buying everything they have. they call this "stealth marketing.": movie is alright. it gets a little … Read More

via consummate consumer

Earn $30 or More an Hour with These Two-Year Degrees!

On By southwerkIn business ethics, Capitalism1 Comment

So says the headline in Yahoo “Hot Jobs.”

Thirty dollars an hour is the national average. Those wages are going to vary dramatically from place to place, so is availability. The article is true in the literal sense, in other words, not really.

Is it ethical to sell, sell, sell, until there is no final customer available and you’re screaming your ad slogans into the wind?

If someone were to make us a good decent legitimate offer in the job or education area, would we be able to find it? I mean, after the bright colors, the incredible salaries, the “you can do it at home” stuff, is there any legitimacy left? Can we trust anybody?

It’s the distance, you see, the lack of contact, humanity.

Look, if I walk up to you and tell you person to person, face to face, that there’s a job, you have all the skills of humankind developed over ten of thousands of years to decide if I’m telling you the truth or not. As humans we relate to one another.

The first step away from person to person was probably a sign, then a newspaper ad, then a magazine ad and then radio, and, well, you get the picture.

It is true that we have now the opportunity to buy millions of different things all over the world (and be stolen from, lied to, or manipulated from as well) but sometimes I would just like to talk to another person when doing business.