Geoff Burch and Frito-Lay
Geoff Burch – American vs UK Business – funny because it’s true! – YouTube
This brief video is very funny and something of a compliment to the Frito-Lay company and its marketing practices. Of course, Geoff Burch is well known both in comedy and business circles for his wit and judgment,
From around the web –
From the web site, Make It Balance:
As part of the staff mentoring process that we undertake at Balance, Ashley has recently asked me to read a book called The Way of the Dog by Geoff Burch. The reason behind this was to try to help me to develop management skills and thinking, rather than just being a number cruncher!
When I started to read the book I was in for a bit of a shock…there were no technical management terms (as I would have expected), in fact the book was written as a story.
The story was about a double glazing salesman called Derek who wasn’t very good at his job. One day, Derek was magically transformed into a sheepdog! Derek almost instantly fell into a bad crowd of sheepdogs (in this new world it was every sheepdog for himself)!
From the web site, Lee Duncan, the Double Your Business Coach:
Even the best idea without enough follow-through will end in failure, but a poor idea with total commitment to follow-through will get good, or even great, results. Hence business success is so often 1% inspiration, 99% perspiration.
This came back to my mind this evening while I watched “All Over The Shop”, the BBC2 programme featuring business coach Geoff Burch visiting retailers in a selected city (Bristol this time) to give them tips to improve their fortunes. Of the three shops I saw him visit, one of them did very little, even though the changes suggested were clearly going to improve his sales.
And finally, from the web site, Madalina Antohe, A Blog About Life As It Is:
I do not have a lot of favorite writers, but there are a few whom I just love. One of them is Geoff Burch. So far I’ve read 4 of his books and learnt something from each of them. But my ultimate favorite book written by him is The Way of the Dog. Let me explain.
First of all, you should know that GB’s style is a bit unusual to those used to reading self help and business books. Funny is a bit of an understatement. And describing him as a person thinking outside the box (such a cliché) is just a way of underestimating the power of his charm. Did I mention that he wanted to name this book Doing’ it Doggy Style?
Enough about the author who, by the way, is brilliant.