Jayaraman Rajah Iyer Discusses His Latest Project

Jayaraman Rajah Iyer
Jayaraman Rajah Iyer

Jayaraman Rajah Iyer Discusses His Latest Project

My friend, Jayaraman Iyer, made this comment on one of my posts and I want to share it with all my readers.

James Pilant

“Yes, children do learn ethics in schools and No, they don’t learn to practice greed in the universities. You have to continue teach them business ethics. But they should learn how to measure ethics, subtler than the subtle. 

First in the series of CREAM™ Report on Corporate Rating I have created a rating system on Hindustan Unilever that leads towards self-governance. JP Morgans, or Lehman Bros cannot be controlled but we can measure them with the published materials as to the extent of ethical values practiced within. We let them commit attrocities and try catch them. No, we have to have rating system on real-time.

CREAM™ Report on Corporate Rating on Hindustan Unilever is about 350 pages [A4] of 189 issue areas with no single issue analysed beyond a single page.The data is shrunk to arrive at their rating of 1,1,1,2,1, for the years 2008-09 onwards till date. With the optimum level of 5 the study suggests areas how they should work towards reaching self-governance.

The measurement methodology adopted is unique. I want universities and corporate to learn the technique of evaluating by ethical responsibility. It fetches more $ and better stability. Companies with better rating will attract the public to invest, as Paul Polman CEO of Unilever says:  Increasingly
consumers will vote with their wallets for companies that are just and equitable. More importantly the Society is benefited. We don’t need JP Morgans but we should learn how to create companies practicing self-governance as corporate culture.

I have just published the report through Amazon http://www.amazon.com/dp/B00GR6K9UM#reader_B00GR6K9UM

I welcome your comments. I had been very busy on this work that I could not visit your site and respond. Thanks.  Jayaraman

From around the web.

From the web site, Amazon.com.

Here you will find Iyer’s book, Corporate Critical Density. It is sold as an e-book for 7.99.


From the web site, Smash Words. There is a biographical account of Jayaraman Iyer.


Jayaraman Rajah Iyer is a Chartered Accountant from ICAI, New Delhi (1966) who has a
unique insight into major changes in accounting in India’s history culled from experience with
major firms across the globe. He interned at Hindustan Lever, worked his way up holding key
positions at API and Mafatlals. He introduced the principle of Likely Ultimate Cost
while appointed as Forestry Operations Accountant at Wimco. Leaving India in 1977 was
appointed as General manager of ITI Nigeria, Lagos. Selected by Sir William Castell who is
now the Chairman of the Wellcome trust, joined the Wellcome Foundation, UK to set right the
accounting functions of Wellcome Nigeria. He had also been visiting faculty at SPJIMR, SIES
School of Management, and Vivekananda School of Management where he taught Balanced
Scorecard and Strategic Cost Management based on the Proprietary IBCM (Jayaraman owns
the copyright to Inactivity Based Cost Management, 2006).

He is the son of the renowned educationalist late Rajah Iyer, Headmaster, policy maker
and Member of the Legislative Council of Tamil Nadu till his death in 1974. Jayaraman’s
Rajah Iyer Foundation provides a support system for teachers.

2 thoughts on “Jayaraman Rajah Iyer Discusses His Latest Project

  1. Thanks indeed. “The safest rule of conduct is to claim kinship when we want to do service, and not to insist on kinship when we want to assert a right. – Mahatma Gandhi” This is true in Corporate Management if they do realize they exist to help the Society lest conflicts of Interests lead to conflicts of personal interests within an organization leading to insider trading and at the same time provoking whistle blowers with conflicts of conscience. That’s why we need self-governance. It is not impossible that we could bring in self-governance essential for improving ethics in an organization by addressing the issue of Qualitative-Quantitative elements of management by measuring it.


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